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LinkedIn Accelerator

Referrals, introductions and networking have always been the best way to get new clients. However, generating such leads takes time and effort.

How can you work most efficiently to unlock this pot of gold? LinkedIn is your answer.

There are over 550 million users on LinkedIn, that’s more than half of the business people on the planet, making it by far the world’s largest business-to-business social network. Not only can you identify the people you want to meet, but you can also find the people who can make valuable introductions.

Our LinkedIn Accelerator course helps you understand the key functions that make LinkedIn such a high-value tool set, and helps you learn how to use it to transform you, your business and your bottom line. 

 

Outcomes:

Consistent approach to profiles, messaging and use across the business teams.

Providing staff with hundreds of potential easy to reach referrals to sales opportunities, partners, resources, press and more each month.

Demonstrating ‘why you’ can help on the biggest professional network.

Using the power of the staffs’ networks to drive the business, culture and messages at all levels more effectively.

Improving efficiency by using LinkedIn to validate and value ‘interesting’ people.

Enabling social selling as traditional sales approaches lose relevance, differentiation and impact.

Driving social engagement and ‘word of mouth’ to spread the word of the great work the business does.

Develop a successful approach to LinkedIn using minimal time.

 

Our training covers:

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Background

  • An overview of social media sites, roles and content to avoid confusion.
  • Best-practice approaches, etiquette and paths to success.
  • Comparison between LinkedIn and face-to-face networking.
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Profile Raising

  • Overview of functionality.
  • How to construct your online personal brand for maximum impact.
  • Write a high-value, highly visible and 100% complete profile.
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Optimising Your Account

  • Making the most of what LinkedIn offers.
  • How to view people’s profiles without them knowing.
  • When to upgrade and the right level of membership for you.
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Building and Leveraging Your Connections

  • Who to connect with and how to do it professionally at all times.
  • Using your network to develop new relationships.
  • Remove connections you wish you hadn’t accepted.
  • How to find groups and what to do once you’ve joined.
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Tactics that work

  • Use psychology to maintain and develop networks and success.
  • Learn highly effective strategies to communicate and engage.
  • Create a personal action plan.

testimonials

I’ve used James to train several teams on using LinkedIn effectively. What’s fascinating is to see even the most sceptical people transformed by a day spent with James! James came highly recommended to me and I’m not disappointed – his expert knowledge has significantly improved the knowledge and confidence of my teams to use LinkedIn to improve their business performance. He delivers his training with warmth and humour.

Whether you’re a complete beginner or use LinkedIn frequently, James’ knowledge and engaging presentations will make you see LinkedIn in a whole new way! James’ LinkedIn Accelerator Course is such a concise, interactive, powerful, and enriching learning experience and has given me new skills I can implement straight away. I would recommend to anyone thinking about increasing their LinkedIn knowledge to grab a coffee with James and see for yourself!

James is a true master of his craft. I thought I was a LinkedIn pro when I first met James, however within 10 minutes of speaking to him I learnt about half a dozen things I didn’t know, which completely levelled me, he pointed out a major hole in my LinkedIn strategy. Within one week of my time with James my LinkedIn engagement has literally gone through the roof, the spike on my LinkedIn activity graph was unreal!

James has delivered his excellent course to help our sales teams at Maxxia and Capex to develop greater understanding of how to make use of LinkedIn to better connect with customers and network in the online world. The content was comprehensive and a full day but James was able to make it fun and entertaining, and relevant for all attendees regardless of experience. James clearly has an extensive knowledge of the workings of the LinkedIn platform and, more importantly, strong commercial acumen and an appreciation of the psychology of business interactions. In other words, the why as well as the how. The day spent with James was a valuable use of time and I look forward to putting his advice to good use.

James offers a superb blend of practical training, flavoured with a tint of humour that engages and creates a truly positive learning experience. He is great at turning your thinking on its head and demonstrating how powerful LinkedIn can be in promoting your personal brand. A truly exhilarating experience, and I recommend attending one of his courses. Powerful and brilliant social media magic delivered by the Wizard of LinkedIn! Thank you James.

It’s been a few weeks since I completed an incredibly engaging session with James. The LinkedIn Accelerator Course was delivered in house for me and a group of sales colleagues. I’m a fan of LinkedIn anyway but had no idea how much could be achieved using the regular platform without paying for Premium! A few of our team were sceptical and were not big LinkedIn users – they’ve all been converted. Four weeks later my LinkedIn activity has resulted in six face to face high quality meetings and phone calls.

James has an amazing ability to challenge your thinking quickly with LinkedIn and then makes it simple to make the changes and fundamentally change your behaviour. I have always felt I was maximising much from LinkedIn until I attended with some of my brokers the LinkedIn Accelerator course, oh how wrong I was, and it will change how you use it and behave completely. Amazing presenter and completely engaging throughout but knowledgeable. Wouldn’t hesitate in recommending to anyone. We will be using him far more moving forward both internally and externally.

I was invited by Hiscox to participate in the LinkedIn Accelerator Course delivered by James Potter. In the lead up to the course, I was somewhat sceptical as I already had a large network on LinkedIn and was bringing in new business from the platform. I felt that I already knew what I was doing and what else could I learn – How wrong was I! After a day with James, I completely re-evaluated my outlook on LinkedIn. He changed my mind on how I would use the platform moving forward to maximise its potential and pointed out simple tips that could easily be overlooked. In addition to this he also showed us handy tools that can be used within LinkedIn that I wasn’t even aware of. Since the course I have re-written my profile and changed the way I use the platform. I instantly saw an increase in both my profile and post views and more engagement from my connections. I’d highly recommend a chat with James if you want to further your knowledge of LinkedIn and generate more sales through the platform. You won’t be disappointed!

I cannot recommend James’s LinkedIn training enough. If I’m being completely honest I wasn’t convinced it would be a subject worth spending a day on, I figured I already knew all I needed to know. I couldn’t have been more wrong. One day was not enough, and the fantastic knowledge he shared has opened my eyes to a truly game changing way of working with LinkedIn. As if that wasn’t enough the entire thing was delivered clearly, effectively, and with a gentle sense of humour throughout. He managed to take the entire group through everything and still give enough time to each of us individually to make a real difference. Great training. Fantastic Coach. Worth every penny and more.

This course will teach you about Social selling so that you look as good as you are on LinkedIn, generate more leads, referrals and sales as well as a better network and can comfortably use LinkedIn to drive your business forward.

We limit participants to 10 people per course to ensure everyone receives individual attention, and provide a set of course notes for you to refer to after the course. We also offer LinkedIn Accelerator as a tailored, in-house course for your company. If you’d like a discussion about an in-house course please contact us.

All courses start at 9am and finish at 5.30pm, and the next course dates are: