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LinkedIn Accelerator

Referrals, introductions and networking have always been the best way to get new clients. However, generating such leads takes time and effort.

How can you work most efficiently to unlock this pot of gold? LinkedIn is your answer.

There are over one billion users on LinkedIn, that’s more than half of the business people on the planet, making it by far the world’s largest business-to-business social network. Not only can you identify the people you want to meet, but you can also find the people who can make valuable introductions.

Our LinkedIn Accelerator course helps you understand the key functions that make LinkedIn such a high-value tool set, and helps you learn how to use it to transform you, your business and your bottom line. 

 

Outcomes:

Consistent approach to profiles, messaging and use across the business teams.

Providing staff with hundreds of potential easy to reach referrals to sales opportunities, partners, resources, press and more each month.

Demonstrating ‘why you’ can help on the biggest professional network.

Using the power of the staffs’ networks to drive the business, culture and messages at all levels more effectively.

Improving efficiency by using LinkedIn to validate and value ‘interesting’ people.

Enabling social selling as traditional sales approaches lose relevance, differentiation and impact.

Driving social engagement and ‘word of mouth’ to spread the word of the great work the business does.

Develop a successful approach to LinkedIn using minimal time.

 

Our training covers:

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Platform

  • Overview of LinkedIn and how it works with other social media platforms.
  • The algorithms, etiquette and quickest paths to success.
  • Comparison between LinkedIn and face to face networking.
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Profile

  • Overview of what makes a great profile.
  • What it takes to build your online brand for maximum impact and search results.
  • Getting identified as the “go to” credible, trusted and expert person you are.
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Connections

  • Who to connect to and how to do it professionally.
  • The types of people that make great connections and why you might want to remove the rest!
  • How to comfortably drive introductions and referrals from your existing network.
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Use

  • How to get LinkedIn to send you hundreds of referral and client opportunities.
  • What to do to make LinkedIn work for you in under an hour a week.
  • How to achieve your outcomes in sales, procurement, reputation and more.
  • Create your own action plan to take away and empower your LinkedIn.
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Talk

  • What to say, share or talk about on LinkedIn.
  • What types of messages the algorithms like.
  • How to engage your network with comments and likes.

testimonials

Excellent course for those looking to get more out of their LinkedIn experience. James delivers what could easily be some very dry material in an informative and highly engaging manner.

James came highly recommended by a colleague and recently helped me and my team with improving how we use LinkedIn. He’s got a wonderful non-nonsense approach and the patience of a saint. We all learned a lot from him and will be going back for more advice in the near future. Strongly recommended.

I must have read a dozen business books on how to get the best out of LinkedIn. I’ve also followed plenty of people who seem to enjoy great success using it in their own way. James presented at a networking show I attended last year. It was 45 minute taster session with highly entertaining (he’s a brilliant presenter) and insightful content. We connected on LinkedIn after the show and James was kind enough to give me some guidance on how best to author my profile and the kind of content and frequency of my posts. Those wise words led me to sign up for James’ ‘LinkedIn Accelerator’ course. It’s a one day webinar course split into 4 parts with a small number of attendees. It’s hard to summarise what I learnt over the course of the day but if you want high impact training which will yield immediate results (assuming you put into practice the theory), I wouldn’t look beyond James’ teachings. Recommended 100%

James Potter is an excellent LinkedIn expert and I would recommend his classes.

I strongly recommend that you do this course! It’s insightful, engaging and I genuinely didn’t know how to use LinkedIn this way. James was encouraging us to ask any questions throughout and he went above and beyond to explain. Thanks James.

James is an absolutely excellent teacher. He completely transformed my use of LinkedIn and has helped me so much. I could not recommend him or the course more. Not only was it very informative, but also incredibly enjoyable! Thanks James!

James has changed the way I and my team view, and use, LinkedIn. His no-nonsense, no-gatekeeping approach, along with a strong dose of humour, thorough knowledge, and a deeply personal approach, has revolutionised LinkedIn for our business.

We put a team of 10 through his course as well as running an all-teammates intro session and are planning to invest further as we recognise the impact this has had for those individuals already.

James could not have been more helpful or engaged with our group, and we benefited hugely from his support, which seamlessly blended the practical with the inspirational.

James is an excellent LinkedIn trainer and I thoroughly enjoyed our sessions. I thought I knew everything about what LinkedIn had to offer, but James taught me so many new tools and tactics, as well as completely repositioning the way I thought about LinkedIn. I’d highly recommend signing up for his courses.

I’ve used James to train several teams on using LinkedIn effectively. What’s fascinating is to see even the most sceptical people transformed by a day spent with James! James came highly recommended to me and I’m not disappointed – his expert knowledge has significantly improved the knowledge and confidence of my teams to use LinkedIn to improve their business performance. He delivers his training with warmth and humour.

James teaches good practice about operating your LinkedIn profile with wit, style and substance. Lots of good insight delivered at a good pace. Well worth a day of my time

This course will teach you about Social selling so that you look as good as you are on LinkedIn, generate more leads, referrals and sales as well as network better and comfortably use LinkedIn to drive you forward.

The course comprises of a series of four 90 minute webinars over one day. We limit participants to 10 people per course to ensure everyone receives individual attention, and provide a set of course notes for you to refer to after the course.

A month after the course we will also send you a desk-based review of your profile and activities, highlighting some areas from the course that you might want to revisit or invest further time in to make your LinkedIn work for you.

We also offer LinkedIn Accelerator as a tailored, in-house course for your company, either face to face or via webinar. If you’d like a discussion about an in-house course or webinar series please contact us.

The next webinar dates are:

  • Tue 22nd Sep 2026

    Webinar

    A series of 4 webinars in one day followed by a personalised coaching email

    £449.00 Buy Now
  • Wed 18th Nov 2026

    Webinar

    A series of 4 webinars in one day followed by a personalised coaching email

    £449.00 Buy Now