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LinkedIn Company Profile

This bespoke two hour session is focused on your LinkedIn Company profile and delivered face to face or via webinar. You will learn how to build and optimise your company’s online LinkedIn presence.

We will show you how to configure certain elements according to who is viewing your company profile, and how to segment and personalise updates to best match the needs of individual viewers.

You’ll also learn how to research and find useful data about both competitors and companies you’d like to work with.

All delivered in an informal workshop style, we’ll show you first-hand how to apply the techniques discussed in the programme.

Expect a “talk a bit, do a bit” session that will have you creating and completing a compelling company page by the end of the session.

The cost for this two hour session is £800 plus VAT and expenses.


Understand how to use demographic data and metrics to drive your message more effectively to your target audience.

Learn how the company profile can be secured, support your business and gain maximum impact.

Maximise your company presence with best practice, profile building knowledge and align this to your strategy.

Support you by leveraging your existing content on your company profile to give you easy ways to get the message out about your value.

How to use LinkedIn for competitor analyses and tracking.


The session covers:



  • An introduction to the elements of LinkedIn.
  • An exploration of the company profile functionality.
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Using LinkedIn as a Research Tool

  • How to automatically keep track of a business and receive regular updates.
  • How to use the company search feature.
  • How to locate valuable information that can help you write better business proposals.

Creating Your Company Profile

  • How to build a compelling profile the covers all the key themes.
  • How to integrate your content for greater audience engagement.
  • How to select banner images for your profile page that engage your audience.
  • How to personalise your company profile according to viewer needs.
  • How to protect your profile from being hacked.

Reinforcing Your Value

  • How to track viewer statistics by followers and demographics.
  • How to use targeted advertising and sponsored updates.
  • How to engage your audience and attract more followers


I am so excited to have learnt how to create company profiles properly! LinkedIn is an endless resource for anyone looking for new clients and James delivered a fantastic workshop explaining how to use company profiles as part of your own marketing and also your new business strategy. Thoroughly enjoyed the morning workshop – full of content, really hands-on so you leave with your profile actually working and James is just funny!! This is a must do course for sure.

This is an excellent course, very manageable, in a hands-on workshop format; so much better than being talked at like a lot of courses. You are actually updating your profile as you go, with James excellent suggestions, back-up and knowledge to guide you. Learning curve climbed and conquered!

This is a very practical and informative workshop. You work on your own business profile which is really rewarding and meaningful. Highly recommended. Thank you.

LinkedIn company profiles is a very useful tool and I am looking forward to using the functionality. After this excellent course, I feel confident to do so. Much of the groundwork was done at the course, so now I just need to refine the content. I can recommend the course as a great investment of time and money.

A brilliant course. James has the secret keys to unlocking the most important functionality on LinkedIn.

James company course is enlightening. You can think you know LinkedIn and how to work it, after this course you will. Fast, from the hip, illuminating and constructive. Brilliant set of tools to move forward with. Thanks James for another incredible day.

Really enjoyed the Company Profile Course today and I feel totally inspired to work on our axon profile now I understand what it can do. James Potter has the most amazing understanding of LinkedIn but also he is particularly talented at understanding people and making his subject matter relevant to all levels. I’ve now seen him operate at senior and junior levels and managed to react well to both. Inspirational!

It’s so true – you don’t know what you don’t know! James’s course brought enlightenment about the power of company profiles on LinkedIn and provided me with the opportunity to get our profile started too: learning through doing – the perfect workshop for any business of any size!

Managed properly, your LinkedIn company profile can be a high-value tool that helps build future success.

To create a LinkedIn company profile during the session, you’ll need to have a company email address and list your role with the company on your personal LinkedIn profile. If you need help with these beforehand, please contact us.