As the sales leader for a fast-moving start-up, I was extremely keen to identify the most effective way to prospect for new opportunities. We trialled several different products until finally deciding to invest in a number of LinkedIn Sales Navigator licences.

Despite a significant financial outlay, we simply didn’t get the sales team adoption we were hoping for and even where we did, usage was rudimentary at best. LinkedIn training options were re-examined but we didn’t feel the repetition of more, remote, online sessions would make a substantive difference.

The only option really was to work with James Potter, The Linked In Man, as he had already trained the team on ‘vanilla’ LinkedIn and the feedback from the guys had been unanimously positive.

Following our briefing calls, James then designed a course that met our precise requirements and delivered it in person at our training centre in Hartham Park.

Sales Navigator has since become the primary prospecting tool for all members of the sales team. High value partnerships with Experian, Microsoft and Salesforce were all initiated using the platform; testament to the success of the initiative and we are extremely grateful for James’ insight and expertise.

I was very keen to attend James Potter’s LinkedIn Skills Update Workshop and I wasn’t disappointed.  My LI skills are average and I found this workshop educational,
stimulating and absorbing.  This Is partly due to James’s engaging presentation style, his corporate interpretation of this platform and his own very extensive experience in the corporate world.

Realising very quickly this workshop wasn’t just about personal profiles, the words to use and using advance search; it was more about knowing how to use LinkedIn as a referral platform.

The icing on the cake was understanding the extensive work James is doing on the ‘corporate profile’ area of the site ensuring that companies who seek his support show up professionally and able to engage quickly with prospective employees, clients or investors etc.

As a firm we are looking at how we can best coordinate our presence on LinkedIn to improve our interaction with existing and prospective clients.

A single session with James was all it took to be convinced that he really understands the importance of firm profiling as well as the value to us of using LinkedIn properly.

There’s much more to it than we realised and James made sure he understood us first – exactly as we like to do with our own clients.

Invaluable insights and a few neat tricks too!