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You can now comment as your business or showcase page on LinkedIn

It has been a frustration for businesses and brands on LinkedIn that they couldn’t get more involved with interactions throughout the LinkedIn ecosystem, as opposed to just on their own business page and LinkedIn appears to have listened.

They recently announced the ability for super admins of business pages to interact on any post and here’s some instructions on how to do this.

From six weeks ago you might have spotted the little pull down arrow at the bottom of your post, highlighted in the image below.

If you click on this arrow a pull-down appears asking which person is commenting, you, your showcase, or your business page.

Once you have made your selection you can then openly respond as that entity, showing your interaction to that thread within LinkedIn.

This is another good way to raise the awareness of your brand, to demonstrate those great behaviours, and build resonance by using your LinkedIn page to show more targeted and effective messages through the business pages – and it is free too!

If you want to learn more about making your business page more effective, then don’t hesitate to get in touch here

9 August 2022