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Why you should consider engaging in LinkedIn groups.

Facebook has pages where you can interact with others who share similar interests and passions. What many people don’t realise or don’t take advantage of is LinkedIn Groups.

Choose your involvement in groups carefully. LinkedIn groups are user generated, around professions, sectors, fields of expertise, and regions. These groups are where other users share updates, questions, and promote themselves, their companies, and opportunities, or simply talk around the proverbial water-cooler in a digital world. Take care to connect with people who are very similar to your existing clients, rather than very similar to you.

Your involvement in groups is a great way to raise your profile, meet people and generally be connected to a big pool of prospects. But take care to ensure you invest time in the right groups for the right reasons.