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The Insurance industry on LinkedIn

According to ABI (the voice of the UK’s world leading insurance and long-term savings industry), the UK insurance market is the fourth largest in the World, and the largest in Europe.

The size of this industry is also reflected on LinkedIn with the number of users in the insurance industry on LinkedIn in the UK currently standing at over 182,826.

It is also interesting when you look at the spread of these companies on LinkedIn. We thought we would break this statistic down further by looking at the top 12 insurance companies on LinkedIn in the UK based on the number of staff on LinkedIn:

We then looked at the top 12 insurance companies in terms of the number of directors and above listed on LinkedIn in the UK which changes the diagram:

With the number of insurance companies on LinkedIn mentioning insurance standing at over 175,000 globally it is difficult to stand out from the crowd, but as companies only have 10% of the impact of staff within LinkedIn you are better to focus on staff as they can drive significant revenues, such as one of the brokers we trained –  one of their most junior executives made over £100,000 within 6 months of our course!

Don’t fear, there are plenty of ways you can make sure your business stands out more from your competitors:

  • Make sure you have a profile on LinkedIn! Ok it’s an obvious one, but you might have thought you set up a profile years ago when LinkedIn first started when in fact you hadn’t done it!
  • Share regular updates on LinkedIn to keep in touch with your connections, remind them of the diverse types of insurance, the things you pay out for and what benefits people get but without being pushy – this keeps you in the forefront of their minds so when someone asks them if they know a good insurance advisor they will immediately think of you. You can find a quick guide on how to do these here
  • Ensure your profile is complete – a half finished profile or one with little information in it looks like you can’t be bothered and think how that would reflect on your professional standing.
  • Include a professional photo of yourself – don’t include any of these types of photos found here.
  • Make sure your headline includes some stand out feature about yourself and about the service you offer, rather than just stating your job title. In reality clients rarely care about your title but do care about your focus and how you can help them.
  • Include your contact details – email address, phone number, website address and twitter name (if you have one and use it for 100% work) in your LinkedIn profile in the contact information section. It is more difficult for clients to engage with you if you don’t include them!
  • Make sure your summary includes information about you, not just your company. This needs to reflect you, why you, your outlook, your approach to insurance and your value to your clients.

Don’t forget that your company profile may also play a big role in making your company stand out from your competitors. If you are unsure what the difference is between a company profile and a personal profile, you might like to read our blog here.

We have helped a lot of insurance companies with their LinkedIn use over the last 8 years and they have seen some amazing results.

One of our clients left this recommendation for us after attending one of our training courses:

“I learnt so much about LinkedIn that I wouldn’t have known had I not have attended this course and would highly recommend this course and James as a whole to anyone looking to gain a better understanding of LinkedIn and how you can use it to accelerate your business and develop new leads.”

If you don’t think you have LinkedIn covered and would like a chat to find out how we can help you achieve great results from your LinkedIn use please just get in touch or contact us here.

14 May 2019

Statistics taken from LinkedIn Sales Navigator on 14 May 2019