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How to keep front of mind: keep it dynamic.

On September 12, 2016 By James Potter - The Linked In Man

Updating statuses, sharing, liking and tweeting are words common in the lexicon of modern business and any social network user. Most of us have probably done one or more of these things before, and highly engaged users will have done them often across multiple social media accounts many times a day or week. But not […]


12 ways to prove I don’t care about you on LinkedIn (and then fail at social selling).

On September 16, 2013 By James Potter - The Linked In Man

LinkedIn is the biggest global network of business professionals on the planet yet so many of its users fail to realise the true value of their free membership, let alone the paid options. People don’t know what to do, how to make it work and more so they try things, they dabble and they often […]


How to prove you’re really good on LinkedIn with social proof

On September 6, 2013 By James Potter - The Linked In Man

One of the regular threads that I see in LinkedIn groups is how to find an expert on X or how do I check that Y is right for me, I’m sure you’ve seen them? LinkedIn profiles are a great place to start, as they contain the representation of the person in their own words […]


Do you use your social network like a social media? Want to know the difference?

On June 17, 2013 By James Potter - The Linked In Man

I love asking people what they think LinkedIn is when I talk at events and conferences.  So come on tell me what do you think it is? Is it:- a)      Social media b)      A job site c)       Other?   The truth is, it is …. Drum roll …. None of them. It is a social […]


How to find time for your Social Media

On March 4, 2013 By James Potter - The Linked In Man

This is our first guest blog of 2013, written by Clare Evans, Business Productivity Coach, Author of “Time Management for Dummies” and speaker. Clare is an expert at enabling you to use your time more productively and hence more profitably. Firstly – if you’re using Social Media for your business – it’s not a standalone […]


How does LinkedIn make money?

On February 11, 2013 By James Potter - The Linked In Man

With most users (estimated 90%) not paying for LinkedIn I am often asked how LinkedIn makes money, as whilst we can all enjoy a free to use social network or social media site there has to be an underlying successful commercial business to provide the longevity and foundation for future success. LinkedIn is not like […]


Contacting clients more often than Father Christmas

On December 1, 2011 By James Potter - The Linked In Man

I was talking to over 100 accountants a few weeks back and over the lunch break, when I had my badge off as always (I like to be as anonymous as I can at events and have much more interesting conversation pre talk) I had some fascinating conversation about fears. The one that struck me […]


Social Media Experts

On October 10, 2011 By James Potter - The Linked In Man

I must confess I get really frustrated when someone calls me a social media expert, I am not. I don’t think you can be! The platforms all change so fast, evolving as our needs evolve and that is not just the big ones – it’s all of them – all 206 right now (according to […]


Smiling with a full set of sparkling white teeth

On August 30, 2011 By James Potter - The Linked In Man

You know the type, stood at the front, dapper suit or designer dress telling you about how good it will be, how marvellous the future looks and dazzling you with a bright white 10,000 watt smile. Lot’s of talk about vision, high level concepts and how rich you will be if you only …. You […]


How to find a credible LinkedIn© (and other social media) trainer

On August 4, 2011 By James Potter - The Linked In Man

If you wanted to find a LinkedIn© expert to develop your expertise how would you do it? Ask your friends? Do a quick Google search (and find over 25 million LinkedIn© trainers)? Or search LinkedIn? Ok, you have lots of options but how do you find a good one? With LinkedIn© it is easy … […]