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How to get more engagement on your LinkedIn posts

On December 12, 2023 By James Potter - The Linked In Man

People often get quite focused on getting engagement through comments, likes, and shares as that is what you do on social media right? Well yes, but of course LinkedIn isn’t social media, it is a social network and hence the “rules” and results can be very different – depending on why you are there and […]

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What does success look like on LinkedIn?

On January 23, 2023 By James Potter - The Linked In Man

Too many people “do” LinkedIn without pausing to reflect on why they’re doing it and what they want to get out of it, which might impact the approach they are taking to LinkedIn in the first place! Hence, they often become unsure of what a good LinkedIn result or outcome might be, hence this first […]

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Four things you should have covered in your LinkedIn profile

On October 5, 2020 By James Potter - The Linked In Man

There are over 430 million (yes I checked) articles with tips about your LinkedIn profile and, whilst I don’t want to add to that morass, there are some aspects that are mostly overlooked and hence here are four key things you need to include within your profile – Differentiation, Value, Likeability and Trustworthiness. Differentiation What […]

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Introductions

On October 23, 2019 By James Potter - The Linked In Man

As some of you will know I believe in the huge power of relationship, referrals and making introductions when I can see a good fit or think somebody can help someone else I know or have met. Most of the time I make the introduction at my own suggestion rather than being asked to do […]

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Please connect to me (and let me steal your data)

On July 23, 2019 By James Potter - The Linked In Man

Sometimes I feel like a broken record, not all connections on LinkedIn are good. Quite often they can be detrimental to you, your business and the perception of value to your audience, clients and casual viewers. One of my favourite quotes ever is from Reid Hoffman, the founder of LinkedIn: Often people are flattered to […]

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Welcome to Events – a new LinkedIn feature

On February 12, 2019 By James Potter - The Linked In Man

Towards the end of last year LinkedIn started rolling out Events, a feature aimed at providing members with “an easy way to create and join professional events that interest them” apparently. As we always say, (and interestingly LinkedIn’s research showed that nearly 80% of LinkedIn members agreed with this), professional networking is critically important to […]

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5 more new ways LinkedIn can help you do your job right now (Part 4 of 4)

On September 19, 2018 By James Potter - The Linked In Man

The final part of our four-part series, you can find parts 1, 2 and 3 by clicking on the numbers. We’ve seen LinkedIn used successfully across a wide spectrum of needs from staff engagement to sales, and we constantly see new uses evolving and cannot see any sign of that stopping as increasingly all things […]

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LinkedIn tries to kill the business card

On July 9, 2018 By James Potter - The Linked In Man

Are you fed up with going to networking events, conferences, meetings or informal gathering and collecting lots of business cards from people you have been introduced to or exchanging contact details, and then realising the next day that you can’t find the card or the details you took? Well fear not.  At the end of […]

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5 Ways LinkedIn can help you do your job right now (Part 2 of 4)

On April 23, 2018 By James Potter - The Linked In Man

After the success of part one of our blog 5 Ways LinkedIn can help you do your job right now, here are some more ways you could be using LinkedIn to help you with your networking, profile and role. LinkedIn is a veritable Swiss Army Knife of tools and rather than have that ‘odd bit’ you […]

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Around the world again with LinkedIn

On February 28, 2018 By James Potter - The Linked In Man

Last July we had a look at “How to get around the world with LinkedIn” and at that time there were over 500 millions users on LinkedIn globally. Looking at the figures today the overall number of users on LinkedIn has increased to over 546 million globally, so it’s good to see that LinkedIn continues […]

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