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Network, reach and audience are NOT the same

On November 21, 2019 By James Potter - The Linked In Man

With the continued rise of LinkedIn and other social platforms there is an increasing focus on audience, reach and network but quite often these terms are misused and muddled. To explain the difference an analogy is called for – A room full of people for a business event where perhaps you are talking on a […]

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What’s more important – a LinkedIn personal profile or a company profile?

On December 10, 2018 By James Potter - The Linked In Man

This is a question we get asked surprisingly often so we thought we’d clarify the difference between a personal profile and a company profile on LinkedIn. In a single diagram it works like this … A company profile is … all about the company What it does, how many staff, what specialities the company has, where it’s […]

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What’s the difference between connecting, following and contacts on LinkedIn?

On November 23, 2017 By James Potter - The Linked In Man

LinkedIn used to be simple – we had connections and that was it, we got it. Back in 2015 LinkedIn released the function for followers to make it easier for people to see good content (don’t get me started on going viral) and in this case LinkedIn doesn’t make it easy to understand when it […]

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