Tag Archives: connecting
Network, reach and audience are NOT the same
On November 21, 2019 By James Potter - The Linked In Man
With the continued rise of LinkedIn and other social platforms there is an increasing focus on audience, reach and network but quite often these terms are misused and muddled. To explain the difference an analogy is called for – A room full of people for a business event where perhaps you are talking on a […]ReadMore
What’s the difference between connecting, following and contacts on LinkedIn?
On November 23, 2017 By James Potter - The Linked In Man
LinkedIn used to be simple – we had connections and that was it, we got it. Back in 2015 LinkedIn released the function for followers to make it easier for people to see good content (don’t get me started on going viral) and in this case LinkedIn doesn’t make it easy to understand when it […]ReadMore
LinkedIn founder says most users are doing it wrong!
On May 11, 2017 By James Potter - The Linked In Man
Interestingly Reid Hoffman, the founder of LinkedIn, said last week that most users are doing LinkedIn wrong by connecting to everyone! He said … “LinkedIn is a closed network, and for a very simple reason: For the network to have value as an introduction tool, the connections need to have meaning. It’s up to you […]ReadMore
Why connecting with everyone may cause you to lose out.
On July 7, 2016 By James Potter - The Linked In Man
The other day, I was meeting a client for coffee, and he seemed very excited. You’ll never guess how many new contacts I got this week, he said. 72! In a single week! Well, that might sound impressive, but is it really? When I asked my client who these people were, his answer surprised me. […]ReadMore