Referrals, introductions and networking – they’ve always been the best way to get new clients. However, generating new business in this way takes time. You need to build and maintain relationships with clients and attend lots of events, all in addition to doing your ‘day job’. Of course, it’s always possible that someone you know will introduce you to your dream client, but how best can you invest this time to unlock the pot of gold? LinkedIn is your answer.
With over two thirds of the globe’s business professionals on LinkedIn, you have access to the biggest live database of business professionals on the planet! Not only can you identify the people you want to meet, but you can also identify the people who can introduce you to them.
LinkedIn Essentials covers the three main aspects of making LinkedIn work – personal profile, platform and winning strategies.