LinkedIn Myths: Myth # 5 I’ve got no chance of getting found online – there’s too much noise.
We often have people tell us how they think LinkedIn works and it is not always correct. There are a lot of myths about what it takes to make LinkedIn work so we have created a series of blog posts to dispel the most common myths we see.
Myth #5: I’ve got no chance of getting found online – there’s too much noise.
An interesting view, and one which is not surprising given the eye-watering amounts of content and data out there. But in fact that very “noise” should be the motivation to do something about it.
If you share your name with a multitude of others (an extreme example would be “Mike Smith”), and many of them are on LinkedIn (there are over 22,500 of them globally), then how high you rank in a search is important. The content of LinkedIn and other social networks now directly impacts what shows up in an online search for an individual, a company, or brand.
If your profile is created with search engine optimisation (SEO) in mind, then what you write will support your existing online presence. It will also push you higher up the list in a search for a name on LinkedIn. It will help people find you outside of the platform.
This is why it is important to take time and care over what you write for your profile, ensuring it is updated and represents you effectively. So, far from being futile, you can work to be found on LinkedIn and that might help you find more work.