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How to add a “view my LinkedIn company profile” button to your email signature (Outlook / Gmail or Mac Mail)

A while ago, I got a very enthusiastic response to a blog post about how to add a LinkedIn profile button to your email signature. Lots of people followed up by asking how they could add a “view my company profile” link to their signatures, so today I’m going to show you how to do that.

Here’s how you add a button in Microsoft Outlook but if you use a different email program, the steps might be somewhat different (if you look below these instructions you will find how to create a LinkedIn button link for Mac Mail or Gmail too).

Microsoft Outlook

1. Create a LinkedIn button image like the one below, or download ours by right clicking and hitting “save as.”


2. Save the image locally to your desktop in a graphic file format such as .jpg or .png.

3. Next, make sure you are logged out of LinkedIn. Then, go to Google or the search engine of your choice. Type in “LinkedIn” and your company’s name (as in the below example for “The Network Coach Limited”), and one of the top results you get should be your company’s profile on LinkedIn.

4. Copy the URL for your company profile (in this case, it’s www.linkedin.com/company/the-network-coach-limited).

5. Next, go into Outlook and select “options,” then “mail,” and then “signatures.”

6. If you have an existing email signature, select it from the list. If you don’t have one, select “new” and type in the text you’d like your signature to include.

7. Next, select where in your signature you’d like the LinkedIn button to appear. Click the “insert graphic” button (highlighted in the image below by the red circle).blog picture 2

8. After that, click the hyperlink button (depicted by the green circle in the image above).

9. Paste the URL for your LinkedIn company profile into the hyperlink box, and then click “OK.” (You might have to click “OK” a couple of times to complete the process.)

10. Voila! You now have a live button link in your email signature that will take visitors straight to your LinkedIn company profile page!

This simple yet effective addition to your signature will help make your LinkedIn company profile more prominent and easier for people to access. It’s one small step toward building your on line success.

One caveat: While a company profile link is a great way to promote your LinkedIn presence, it doesn’t offer the same traceability features as a personal LinkedIn profile. In other words, you can see on your personal profile who has been checking you out via the “Who’s viewed your profile” feature. With a company profile, that feature is not available.)

Let us know what kinds of responses you get to your new email link, or if you’ve found other good ways to promote your LinkedIn company profile. It is always good to hear from you in terms of what you’re up to or what has worked for you.

Instructions for other platforms like Gmail and Mac Mail are below.


Now whilst we are not Gmail users ourselves we know some of you are! Here’s a set of instructions courtesy of Google help on how to create a LinkedIn button link to your company profile in Gmail, follow these steps:

1. Go to the tool icon at the upper-right and select “Settings.”

2. Under the “General” tab, scroll down to “Signature” and select the signature option radio button. Type in the text you want, then paste in the LinkedIn button where you want it to appear.

3. Highlight the button and select the “Link” tool, and then insert the URL for your LinkedIn company profile.

4. Check that your signature appears the way you want, and then go to the bottom of the page and select “Save changes.”

Hope it all works well for you.

Mac Mail

Now whilst James uses a Apple Mac we tend to use Microsoft Office but we wanted to include Mac Mail users too. We had a quick search online and pulled together a set of instructions on how to creating a LinkedIn button link in a Mac Mail signature is a bit more complicated. The steps are:

1. Open your HTML editor and create your email signature exactly as you want it to appear. Include the LinkedIn button as a live link with your company profile URL. Hit “Select all” and copy the text, then save this file as my_sig.html.

2. Open Mac Mail and go to “Preferences.” Select the account you wish to create the signature for and click the “+” option to create a temporary signature file.

3. Close “Preferences” and quit Mac Mail.

4. Using the Finder, go to the folder Macintosh HD/Users//Library and open the “Mail” folder. Go to the “V2” folder, select the “MailData” folder, and then go into the folder named “Signatures.”

5. Look for the most recent file in “Signatures” ending with .mailsignature. (That’s the temporary signature you just saved a few moments earlier.) Open that with your HTML editor.

6. Leaving the top header block of metadata untouched, select and delete the remaining text, then paste in the text you saved in the my_sig.html signature file. Save these changes and close the file.

7. Again select the .mailsignature file you just saved, and go to the menu bar. Select “File,” and then “Get Info,” then check “Locked” at the bottom of “General information.”

8. Go back into Mac Mail Preferences, and select your account. Compose a new message, and your new signature – complete with live image link – should appear.

We hope it all works well for you.

Links in signatures for your own profile or to the company are a great way to get the message out about your company and your own profile, and are one part of a good strategy  to make LinkedIn work.

If you’d like to learn a little more or have a chat about how we’ve helped over 100 UK PLC and global corporations to make millions in sales don’t hesitate to get in touch .