LinkedIn is rolling out a new feature called Collaborative Posts, which allows up to 5 LinkedIn members and Business Pages to co-author a single post.

You can even collaborate on posts featuring text, images, videos, links, documents, polls and events

Rather than simply tagging or mentioning someone, collaborators appear directly in the post header. That makes it clear who is involved and gives everyone the opportunity to put the post in front of their own audience.

Now you might think “so what?” But there are some obvious uses.

A company could publish something alongside its CEO. A business could announce a partnership with another organisation. An individual could share something with a client or colleague. Or a company could celebrate a milestone alongside the employee who helped make it happen.

It could also work well for product launches, company announcements, employer branding, executive communications, team events and joint initiatives, but I think there is something more interesting going on here.

Professional credibility is rarely built by one person alone. It comes from relationships, expertise, clients, colleagues, partners and the wider network around you.

Collaborative Posts give you a way to make those relationships more visible and potentially put your content in front of a much wider audience.

That could be particularly useful for businesses where the people behind the brand are an important part of its reputation but then I think that is most of them!

Once the feature is available to you, it’s pretty straightforward:

1. Click Start a post at the top of your LinkedIn homepage.
2. Create your post as normal

3. Click “add collaborator”.

4. Search for and select the people or Pages you want to collaborate with.

5. Click “Save”.
6. Then publish the post.

Simple, but there are a few things to know and some limitations worth being aware of.

You can have up to five collaborators on a post. So if your team has 37 people, you’re going to have to choose your favourites, or post and name drop them all instead.

Only the person who created the post can edit it or manage the collaborators.

Collaborative Posts must be public.

And the people you invite including Business Page admins need to accept the invitation before they appear as collaborators and before the post appears in their own feeds.

The ability to collaborate with someone will also depend on whether the feature is available to both of you.

For me, the interesting thing isn’t simply that LinkedIn has added another function but that Collaborative Posts encourage businesses and individuals to build visibility together rather than separately and, for me, that fits with how LinkedIn works best.

Your network isn’t just a list of people. It’s the relationships, expertise and conversations around your business.

So rather than every post being “Look at us!” perhaps Collaborative Posts give us a better option “Look at what we’re doing together with …”

That feels considerably more human and probably a lot more interesting to your audience too!

6 October 2026

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