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Sales

LinkedIn KPI’s you might want to track for your team

On October 12, 2023 By James Potter - The Linked In Man

When you think about KPI’s at an organisational level there is always the challenge that you cannot see as much of the data you would like, as it resides at an individual level within each user’s account. There are a range of KPI’s that you could track personally, collectively, or even through a Sales Navigator […]

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You can now comment as your business or showcase page on LinkedIn

On August 9, 2022 By James Potter - The Linked In Man

It has been a frustration for businesses and brands on LinkedIn that they couldn’t get more involved with interactions throughout the LinkedIn ecosystem, as opposed to just on their own business page and LinkedIn appears to have listened. They recently announced the ability for super admins of business pages to interact on any post and […]

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LinkedIn releases lead gen forms for your business page

On July 20, 2022 By James Potter - The Linked In Man

LinkedIn has released lead contact forms for the company page on LinkedIn. A small step towards making business pages even more useful in the marketing mix. Company pages have always played a secondary role within LinkedIn to be a hub for the content that staff can share, a point of reference for potential clients, building […]

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Top 10 industries on LinkedIn globally, 2022

On February 8, 2022 By James Potter - The Linked In Man

We’ve analysed the industries across LinkedIn globally and thought we’d share the current top ten. It’s interesting to note that the top 8 haven’t moved places at all since we last did a review in November 2020. The only change this time around is that Higher Education (previously in 10th place) and Automotive (previously in […]

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What’s the average profile views on LinkedIn?

On March 9, 2021 By James Potter - The Linked In Man

We’ve often wondered what the average number of profile views on LinkedIn was. This was prompted by peoples’ assumptions that their LinkedIn was working well for them as “some” people had looked at them (this number varied wildly!). So, we took on a mission to do a little research. Individuals taking part in the research […]

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Why recommendations on LinkedIn matter and how to request them

On February 24, 2021 By James Potter - The Linked In Man

An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work you have done, the impact you’ve had on people and the positive things people say […]

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The three degrees of connections on LinkedIn

On December 16, 2020 By James Potter - The Linked In Man

Everybody has a network of connections on LinkedIn, but what do the three degrees of connections mean to you? Perhaps you’re more familiar with the Six Degrees of the actor Kevin Bacon or The Three Degrees singers from the 1960’ and 70s? LinkedIn’s three degrees do not relate to pop stars or actors but to […]

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Away message on LinkedIn

On November 4, 2020 By James Potter - The Linked In Man

A recent new introduction on LinkedIn is the Away message (currently only available to premium members). Like out of office messages on your email, the Away message on LinkedIn allows you to set a message that goes out automatically when a connection sends you a message via LinkedIn. To set up the Away message: Go […]

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How to add rich media, website links, videos and more to your LinkedIn profile

On October 13, 2020 By James Potter - The Linked In Man

We’ve all seen those profiles with little images, clips to click on and watch, and documents in profiles supporting what the person is trying to get across – their personality or maybe even a call to action (you can see some examples in my profile here). If the emails I receive are a guide, a […]

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Four things you should have covered in your LinkedIn profile

On October 5, 2020 By James Potter - The Linked In Man

There are over 430 million (yes I checked) articles with tips about your LinkedIn profile and, whilst I don’t want to add to that morass, there are some aspects that are mostly overlooked and hence here are four key things you need to include within your profile – Differentiation, Value, Likeability and Trustworthiness. Differentiation What […]

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