Marketing
LinkedIn Company profile infographic & 3 tips to get followers
On July 23, 2018 By James Potter - The Linked In Man
We can’t help it, we all make assumptions about things and LinkedIn is no different. Just last week I was talking with a Chief Marketing Officer (CMO) who proudly told me that companies like theirs didn’t use LinkedIn … Oh really? When I showed him how many companies were on LinkedIn and what they used […]
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5 Ways LinkedIn can help you do your job right now (Part 2 of 4)
On April 23, 2018 By James Potter - The Linked In Man
After the success of part one of our blog 5 Ways LinkedIn can help you do your job right now, here are some more ways you could be using LinkedIn to help you with your networking, profile and role. LinkedIn is a veritable Swiss Army Knife of tools and rather than have that ‘odd bit’ you […]
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The top accountants on LinkedIn in the UK and how to stand out.
On February 1, 2018 By James Potter - The Linked In Man
When you look at the number of accountants in the UK that are on LinkedIn it can be quite daunting to think about how you and your firm can stand out from the crowd of over 365,000 of your peers. If somebody was looking for an accountant on LinkedIn how would they pick you out […]
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Seven tips to get more people reading your LinkedIn posts
On December 5, 2017 By James Potter - The Linked In Man
Firstly, what is a status update post on LinkedIn and what’s the difference between this and an article? The status update is a bit like the business small talk conversation when we bump into someone we know in real life at an event or on a train – the response to “Hi, how are you […]
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Will you please stop trying to “go viral” on LinkedIn
On October 16, 2017 By James Potter - The Linked In Man
Ok, you know the definition of to “go viral” means a video, image, story, etc spreading quickly and widely among internet users via social networking sites, e-mail, etc, but should you be going viral on LinkedIn? In my opinion, no you shouldn’t, and the reasons why I think this are: It’s an inefficient use of […]
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How to write conversational status updates, posts and content on LinkedIn
On October 3, 2017 By James Potter - The Linked In Man
Too often people divorce any thinking of real life when they get on LinkedIn, slipping into “social media mode” and suddenly do and write things in ways we would never do in #reallife! Perhaps if you thought of LinkedIn more like a conversation with someone you know, like a connection (or all of your connections) […]
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LinkedIn updates T’s and C’s but is it good or bad news?
On May 16, 2017 By James Potter - The Linked In Man
LinkedIn have recently issued a preview of its new terms and conditions that come into effect on the 7 June 2017. There has been much press, speculation and downright scaremongering about this over the last couple of weeks so I wanted to lay out what we know and what we could guess at. LinkedIn has […]
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Why isn’t my LinkedIn profile working for me?
On January 17, 2017 By James Potter - The Linked In Man
If you are reading this I assume you have set up a LinkedIn profile, or are thinking about it, thereby joining the leading social network for professionals, with over 450 million users. If all you have done is set up a profile, filled out the various sections, connected with people you know, and left it […]
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Why you should consider engaging in LinkedIn groups.
On January 9, 2017 By James Potter - The Linked In Man
Facebook has pages where you can interact with others who share similar interests and passions. What many people don’t realise or don’t take advantage of is LinkedIn Groups. Choose your involvement in groups carefully. LinkedIn groups are user generated, around professions, sectors, fields of expertise, and regions. These groups are where other users share updates, […]
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LinkedIn: a helpful tool or a time-soaking distraction? (Part 1 of 3) What is this thing?
On October 3, 2016 By James Potter - The Linked In Man
I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members right to sole traders to make the most of their use of LinkedIn, all of whom have an opinion of LinkedIn. Very […]
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