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Will you please stop trying to “go viral” on LinkedIn

Ok, you know the definition of to “go viral” means a video, image, story, etc spreading quickly and widely among internet users via social networking sites, e-mail, etc, but should you be going viral on LinkedIn?

In my opinion, no you shouldn’t, and the reasons why I think this are:

  • It’s an inefficient use of your time and money trying to develop and create a viral post that will probably not be considered interesting enough to go viral.
  • Whilst a viral post will be viewed by a large audience, this doesn’t necessarily mean a good audience for your business. You need an audience that is genuinely interested in what you have to offer, your brand and what you have to say.
  • Going viral is not sustainable – you really don’t want to be considered as a one hit wonder, do you? You need an audience that will remain with you going forwards.

There have been lots of articles written about how to go viral on LinkedIn often using standard social media approaches which LinkedIn isn’t (more here), but I really think you are much better off not trying to go viral and concentrating instead on posting quality conversational content on a regular basis.

If you’re not sure how to get going with some conversational content check out this blog.

16 October 2017



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