The obvious LinkedIn mistake that drives me crazy – hiding your value behind your job title
Using a professional headline is a huge way to get found and to demonstrate your value, but the way most people write theirs is such a very common mistake on LinkedIn.
When you do a search you only get names, professional headlines, number of connections (or 500+) and number of recommendations.
Imagine Joe Blog, MD of X Enterprises, 500+, 0 Recommendations – if you can tell me what he or his business does you’re a better person than me!
Imagine then this – Joe Blog, Helping you keep every penny of profit from your business for yourself as opposed to paying it in taxes, 500+, 10 Recommendations. Now does he appear more interesting? Would you be tempted to click his name to see his profile? And yes, he is an MD of an accountancy practice.
You need to help people understand you, your value to them and how you might help them create value, success and profit.