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Snake oil anyone? Are you a sucker hoping for a magic bullet?

“I’ll write a nice profile because it’s going to unlock the world of LinkedIn and the 100 million business contacts” or so people think.

Get real. When was the last time you sold something through an advertisement? There’s a reason 24 out of 25 top newspapers are in decline.

People look at me strangely when thus challenged about where to put their efforts on LinkedIn, but it’s true.

A profile is part of it, but it’s only a factor, a way to demonstrate your focus and share your value to the person viewing your profile – it isn’t the magic bullet answer.

You need to demonstrate and unearth your value, put that in your profile, invest time to develop and engage in discussions, build rapport, build your network, interact in groups and do a status update message regularly and it doesn’t take long – I spend an hour or maybe two hours a week on LinkedIn and on a busy day just 30 seconds and I get great results.



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