So you’re pretty familiar with LinkedIn, and have a personal profile that seems to work well and reflect your value. But what about your company profile? Do you know how to make the most of the many advanced functions LinkedIn offers for those profiles that can help you conduct market research and target content to specific audiences?
If not, you need our Company Profiles workshop.
This workshop will show you how to build and optimise your company’s online LinkedIn presence. It will show you how to configure certain elements according to who is viewing your company profile, and how to segment and personalise updates to best match the needs of individual viewers. You’ll also learn how to research and find useful data about both competitors and companies you’d like to work with.
This course is delivered in an informal workshop style. Just remember to bring along your laptop, and we’ll show you first-hand how to apply the techniques discussed in the programme. Expect a “talk a bit, do a bit” course that will have you creating and completing a compelling company page by the end of the day.