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LinkedIn Myths – Myth #1: Automating content between Twitter and LinkedIn will impress people.

We often have people tell us how they think LinkedIn works and it is not always correct.  There are a lot of myths about what it takes to make LinkedIn work so we have created a series of blog posts to dispel the most common myths we see.

Myth #1: Automating content between Twitter and LinkedIn will impress people.

It has always been possible to post an update on Twitter that is then broadcast to your connections on LinkedIn, and vice-versa.  But on 29 June 2012, the party was officially called off. Users on LinkedIn still have the option to share an update to Twitter, but the reverse is no longer possible, making automation far less straightforward.

Even before this “divorce” of the two platforms, I have consistently recommended that users don’t connect the two. The reason is simple: the two platforms are very different in language, style and successful operation – a bit like two different languages.

People use these networks for different reasons. The audience profile on each is vastly different.  Even the number of characters you can use is significantly different on each.  In a sentence: an update for one audience is usually unsuitable for the other.

Although the ability to automate in this way has been significantly restricted, I’d still counsel you to think twice before automating updates, it is efficient but it is not right.

Far from being impressed most people find this annoying, realise you are not talking to them specifically and will change perception of you and quickly lose interest in you.



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