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The answer to “Is more connections better on LinkedIn?”

We are often asked for our advice on whether people should connect to large numbers of people on LinkedIn, or whether being connected to a smaller number of connections is more successful so we recorded this short video:

As you will see there are pros and cons to both approaches, but we definitely sway towards having a smaller number of connections as they are more likely to be people you know well enough to pick up the phone and ask them to introduce you to people they already know, hence this results in two important things:

  • Much better engagement and interaction. As people know you they are more likely to engage, with comments and likes, this sharing your message to their connections. More importantly giving it credibility in front of their connections and hence even more reach and resonance.
  • Strong referrals which in turn can lead to good meetings and then into sales, all by utilising your good connections to introduce you to the people they know.

What do you think?  Are more connections better than less connections?

17 July 2017



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