How to ruin your reputation with recommendations on LinkedIn
Now before you say “hang on James you said recommendations were good” – yes they are but…
There are recommendations and there are recommendations.
When I was reviewing a company’s presence on LinkedIn their most recommended person had 24 recommendations, (look at my profile picture below to see where the number of recommendations is shown on a profile)
but under close inspection all of these recommendations were from her own team or subordinates. Bad news. Your brain immediately discounts these endorsements as they may have been extracted at gun point!
On further inspection I could also see how many recommendations she had written, now I know you won’t be surprised at 25, so obviously one of her staff didn’t reciprocate!
The other place that LinkedIn allows you to demonstrate the credibility and impression of others is in your company profile and here your happy clients can endorse your range of products and services. See below for an example of where this is highlighted on the products and services tab of your company page.
So are recommendations still good? Well yes, but only ones that have value, that have credibility such as partners and happy clients.
What’s your experience been of recommendations on LinkedIn?