What the (bleep) are these LinkedIn users thinking?
Holy @#**^&#! You wouldn’t believe what some people say on LinkedIn.
A search for some of the leading profane or vulgar terms[i] reveals they have been used by a surprisingly large number of people on LinkedIn on their professional profiles. Holy s**t! (Used by more than 8,000 people.) Really?
Yes, really. Over 31,000 people have used words on LinkedIn that one doesn’t normally associate with the label “business professional.” If you – heaven forbid – are one of them, this would be a good time to stop and think about the impression this makes of your professional outlook, your brand and your potential value. With more than 300 million business professionals on LinkedIn, that’s a huge potential audience you could be alienating.
Or perhaps you don’t give a f**k? (Over 3,000 people.)
Dig a bit deeper, and you’ll discover some other things that are equally astonishing. For example, the top five industries guilty of LinkedIn potty-mouth are:
- Marketing and advertising
- Information technology
- Writing and editing (!)
C**p! (Over 3,000 users.)
Incredible, isn’t it? So is this: the top five (globally) obscene organisations on LinkedIn include:
- US Army
(By the way, the top five offending countries are the US, the UK, Denmark, the Netherlands and Australia.)
What does this tell us? That over 31,000 people don’t care what they look and sound like on LinkedIn? Or that these 31,000-plus people just aren’t thinking? Either way, imagine the impact, risk and outright possibilities for brand damage this poses for the organisations they work for!
Professional? Not with that mouth.
[i] Including a range of terms we wouldn’t print but if you really want to know then email firstname.lastname@example.org