No one will be surprised that I am a huge fan of LinkedIn© and what it can do, I have had the bottom line enhancing experience first-hand of using it well but just in the last month or so there has been a lot of misinformation, halve truths and downright wrong content being produced about how LinkedIn© is exposing you to advertising and so on.

LinkedIn© changed a range of settings (some of them some  a while ago) that allow your image to be used in advertising, to receive InMail you hadn’t asked for, to receive weekly new stories, research requests, targeted adverts on other sites or track where you go but you have a choice and can control them all – simply check or uncheck the box.

So rather than let everyone struggle, tell people in classes or help individuals here is a definitive list. The links will take you straight to the right section in LinkedIn, once you have entered your password of course.

Manage Advertising Preferences

This was changed over four months ago, yet it seems to be having a renaissance in awareness. I have already received three emails on this today. This gives LinkedIn© the option of using information about you to help people target advertisements to you.

This allows for your information to be shared with the LinkedIn audience network – which in English is LinkedIn© sharing demographics about you with its partner websites to allow them to show advertisements to LinkedIn© members on their sites when they visit. They don’t share personal details just broad categories such as Industry, Job Function, and Seniority.

Turn on/off partner InMail

LinkedIn© Partner InMails are messages from our partners with informational or promotional content that is part of a marketing or hiring campaign. These Partner InMails are sent to LinkedIn© users based on non-personal information, such as the title of your current position, your primary industry, or your region, and are not from individual recruiters using LinkedIn©. Your name and e-mail address will not be disclosed to LinkedIn’s marketing partners.

Turn on/off data sharing with 3rd party applications

Prevents all third party applications that you may have authorised to access your data on LinkedIn©. This is a digital decision, all on or all off, you cannot allow one application but not another at this stage. You can find a list of your applications here View your applications »

Manage settings for LinkedIn plugins on third-party sites

If you’re signed in to LinkedIn when you view any page that uses a LinkedIn© plugins, they receive the information that you’ve visited that page.

LinkedIn© say that it “allows us to improve your LinkedIn© experience and provide you with insights from your professional network, like how many of your connections have shared an article into LinkedIn© using the Share on LinkedIn plugin.”

The view I take is that I am happy for them to monitor my external connections, as I only connect with sites I trust and actually I am happy for them to have the feedback and to try and enhance the experience.

Turn on/off invitations to participate in research

LinkedIn© likes to involve their users in research about what might be a good step forward in the future and hence periodically invites users to participate in market research studies. Users are identified based on non-personal information such as title, company size or region. Participation is 100% voluntary and personal information is not revealed but if you don’t want to recieve these simply uncheck the box in your settings.

My view is to leave this checked as I would actually like to have some input into helping LinkedIn© to evolve and be better, but it is your choice.

So if you follow all those steps it should cut down on the official or unofficial spam, just follow the steps above check and uncheck the options you want to receive – then you can get on with making LinkedIn really work for you!

If you want to keep in touch with more tips like this just sign up to the mailing list here

Happy LinkedIn©

 

 

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